Carvana: an example for execution

They make the money out of selling cars but actually sell you a great experience (cars from a vending machine!!!) and, our most valuable resource: TIME!!!

Carvana is sort of my model for a great offering and marketing campaign.  They make the money out of selling cars but actually sell you a great experience (cars from a vending machine!!!) and, our most valuable resource: TIME!!!

Update 1: Yesterday I was lying on a couch and decided to start digging deeper into the buying process at Carvana. I opened their website on my phone, checked out the car I’m looking for – a Honda Fit EX – and found prices aligned to what I’d found from other dealers.  The variety was larger than I expected although still smaller that I’d wish.

There were options for On Demand that I will detail later but the best part was that I got what they call Customized Terms, which are their version of financing terms – required down payment and APR – and they offer them without my SSN which means that there’s no hard inquiry on my credit history!

I believe I could get a better APR from a bank or Credit Union but the fact of having this option is already a good thing. I wonder what’s their algorithm to decide those Terms…

Update 2

I finally processed the purchase. Almost everything was flawless except for uploading the documents which didn’t work directly with the camera and had to find a workaround to finish it up.  Now I’m waiting on confirmation and delivery for Aug. 26th. 

We will continue talking about them, stay tuned!